Copywriting course Nov 16th: Wessex Water, Bath
Looking forward to working once again with Wessex Water comms specialists on a day’s copywriting course scheduled for next Friday, November 16th. I first worked with WW in 2007 – which focuses the mind...
View ArticleHappy New Year!
From friendly Cardiff and steamy Dubai, to elegant Bath, diverse London (plenty of times) and even deepest Staffordshire. 2012 was a busy year for Tim Trout Copywriting Courses with clients of all...
View ArticleSEO: keywords just soooo yesterday
Once upon a time we copywriters knew where we all stood SEO-wise. We included keywords and phrases in just the right percentage and position – then stood back and waited for the traffic to roar in....
View ArticleHave the conversation: relax but stay focused when copywriting for social media
This time it’s personal – as more and more organisations are finding they need to think a whole lot more about the way they ‘talk’ to their clients and customers as the social media explosion...
View ArticleCopywriting course: Hornbuckle Mitchell
Monday April 30 saw a busy day for copywriting course delegates at the Leicester offices of self invested pensions specialist Hornbuckle Mitchell. The brief was to work with three marketing staff to...
View ArticleWho are we writing grammatically for?
Apologies for the less than subtle headline. The preposition ‘for’ at the end of this one would have attracted the red pen from grammar teachers of yesteryear. So it might have read: For whom are we...
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Copywriting course: Cooper Security
Mid-January saw a trip to the Forest of Dean to deliver a customised copywriting course for a comms team at Cooper Security, the security technology specialists recently acquired by US power management...
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Warm welcome at National Friendly!
Friendly by name and nature, a four-person team from mutual care and welfare specialists National Friendly spent a busy but fun day on May 9 exploring copywriting from assorted angles at their offices...
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Headline news!
Writing strong headlines is one of the most important elements of copywriting. Because if you can’t get the attention, you’ve got no chance of holding it – and getting the results you want in terms of...
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Copywriting courses: go made-to-measure for the perfect fit
Buying some items is a piece of cake. You walk into a store (real or virtual), find what you want, flash card or cash, and off you go. You’ve got what you needed. On the other hand there are times when...
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